In-App Guide for Informatica CDGC Product
Ethan . Ethan .

In-App Guide for Informatica CDGC Product

I designed and implemented an in-app guide to streamline the configuration of Secure Agent services, a critical step in the CDGC onboarding journey. I translated complex technical requirements into an interactive flow using progressive disclosure, surfacing the exact copy users needed for their immediate step, rather than overwhelming them with a front-loaded manual. By combining concise tooltips, targeted GIFs, and precise UI anchoring, I transformed a dense administrative task into a guided experience that reduces cognitive load and prevents drop-off.

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Structuring Technical Content: A Card-Based Wayfinding System for Informatica
Ethan . Ethan .

Structuring Technical Content: A Card-Based Wayfinding System for Informatica

I led the content strategy and accessibility integration for a new interactive navigation system within Informatica’s Online Help. By introducing context-rich feature tiles, I transformed dense, static documentation into a guided wayfinding experience. My focus was on creating a UI pattern that increased information scent (giving users clear cues about where a link leads) while maintaining strict layout stability for global translation and full accessibility compliance.

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Informatica: Scaling Onboarding Through Behavioral Design
Ethan . Ethan .

Informatica: Scaling Onboarding Through Behavioral Design

I led the content design and roadmap creation for Informatica’s Salesforce Trailhead Training Initiative. I developed this company-wide onboarding effort to support the organization during its merger with Salesforce. I partnered with executive leadership, including the VP of Product Development, the Senior Director of Documentation, and the GVP and Chief Architect for Engineering, to design a clear, scalable learning hub for over 5,000 employees. I centralized disparate Trailhead modules, curated learning paths (“Trailmixes”), and FAQs into a single, intuitive hub. This guided teams through the acquisition transition with structured clarity and brand-aligned storytelling.

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